Following government advice, ESCC have made the decision to postpone or cancel some face to face training.
This decision has been made in light of the national concerns about the spread of the coronavirus (COVID - 19). Please see individual courses for more information.

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East Sussex Training & Development Centre (St Mary's House), St Mary's House, St Leonard's Road
Admin Contact
Corporate Training Mail Box (
Target Audience
All users
target audience
Course Types
Course categories
Intranet & Web Skills
No categories found
Course description

Writing for the Web training – standards and conventions for writing online.


Training objectives

Staff with responsibility for content on the ESCC Website (internet) and intranet – you will become a web author for your department.

You will also have to do the Website & Intranet CMS Training


Learning outcomes

By the end of this course delegates will be able to:

  • understand the differences in writing for print and screen

  • consider the needs of busy online readers and what they need to know

  • learn how to write effective headlines and summary links

  • be able to break down content visually on a screen

  • be able to improve readability through design, layout and typography

  • write clearly and avoid bureaucratic jargon

  • know how to use hyper linking to avoid lengthy pages

  • encourage reader feedback and interaction

  • be able to repurpose content from other sources and avoiding downloadable documents

  • consider aspects of accessibility

  • understand the importance of protecting the corporate brand; discuss tone of voice and verbal branding issues

  • be able to maintain web communication standards and quality control


Additional Information

Please note:

Parking around St. Mary's House is scarce due to limited parking.


Corporate Training offer a selection of teas/coffees, hot chocolate and biscuits. There
is no canteen in the building, but a sandwich lady calls at 10:45 am each day,
when delegates can purchase lunch.


If you are in Adult Social Care and require funding for this course please contact






Start Date
Monday 9 December 2019
End Date
Monday 9 December 2019
Closing Date
Sunday 8 December 2019
10:00 - 13:00
Maximum Places
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Number of Sessions