Writing for the Web

East Sussex Training & Development Centre (St Mary's House), St Mary's House, St Leonard's Road
Admin Contact
Corporate Training Mail Box (corporate.training@eastsussex.gov.uk)
Target Audience
All users
target audience
Course Types
Course categories
Intranet & Web Skills
No categories found
Course description

Writing for the Web training – standards and conventions for writing online.


Training objectives

Staff with responsibility for content on the ESCC Website (internet) and intranet – you will become a web author for your department.

You will also have to do the Website & Intranet CMS Training


Learning outcomes

By the end of this course delegates will be able to:

  • understand the differences in writing for print and screen

  • consider the needs of busy online readers and what they need to know

  • learn how to write effective headlines and summary links

  • be able to break down content visually on a screen

  • be able to improve readability through design, layout and typography

  • write clearly and avoid bureaucratic jargon

  • know how to use hyper linking to avoid lengthy pages

  • encourage reader feedback and interaction

  • be able to repurpose content from other sources and avoiding downloadable documents

  • consider aspects of accessibility

  • understand the importance of protecting the corporate brand; discuss tone of voice and verbal branding issues

  • be able to maintain web communication standards and quality control


Additional Information

Please note:

Parking around St. Mary's House is scarce due to limited parking.


Corporate Training offer a selection of teas/coffees, hot chocolate and biscuits. There
is no canteen in the building, but a sandwich lady calls at 10:45 am each day,
when delegates can purchase lunch.


If you are in Adult Social Care and require funding for this course please contact






Start Date
Monday 9 December 2019
End Date
Monday 9 December 2019
Closing Date
Sunday 8 December 2019
10:00 - 13:00
Maximum Places
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Number of Sessions